Off to a great start, Armory STL has more in store
Armory STL opened in mid-December 2022 at 3660 Market St. in Midtown St. Louis and is quickly becoming a destination favorite, reinventing the wheel on what it means to play as an adult. The immersive, multifunctional entertainment and game space is responding to growing customer demand while staying true to its hometown roots.
“We’ve been blown away by the demand for food,” said executive chef Brandon Powell. “The guests are telling us they want to eat.”
As a response, the Armory has launched two temporary food stations featuring G&W bratwursts and fresh grilled sandwiches on opposite ends of the main floor, adding more options to purchase food outside of the main food counter. The team is in the process of building a permanent taco truck and a gourmet grilled sandwich station. The stations will include multiple types of tacos, as well as other made-to-order, handheld items.
“Our goal is for guests to grab some quick bites while having a good time playing games. We want to be sure people are taking advantage of the entire space,” Powell said.
In addition to the food stations, the Armory is introducing STL’s biggest happy hour and ramping up its St. Louis-centric programming. The Friday Block Party after-work happy hour is from 4 to 8 p.m. every Friday and includes $4 drink pouches (the Weekend Credential), $1 off all draft beers, $2 off select cocktails, and 2 for 1 wine-by-the-glass. Also, local businesses that prebook through firstname.lastname@example.org can reserve space and get complimentary menu items for their group. The Armory’s 62-foot main stage has a phenomenal upcoming schedule of local and regional bands, and the massive screen will play Billikens, Blues, BattleHawks, Cardinals and St. Louis City SC games for sports enthusiasts.
“We’ve really leaned into the St. Louis brand,” said general manager Ayron Adams. From great, locally brewed beers to the tailored menu, offering simple items with St. Louis flair (the Armory burger topped with Pappy’s barbecue sauce, bratwursts from G&W, Louisa’s toasted ravioli), St. Louis partnerships are a driving force in decision-making.
“We are St. Louis-owned and -operated,” said Adams. “We’re going to continue to innovate. Our mission is when you come here, you can gather, relax, play and have a good time. We want you to be able to enjoy the space and anticipate that something will be unique and different each time you come back, whether it’s the menu, happy hours or the space.”
Armory STL is open 4 p.m. to midnight Monday through Wednesday, 4 p.m. to 1 a.m. Thursday and Friday, 11 a.m. to 1 a.m. Saturday and 11 a.m. to midnight Sunday. For more information, visit armorystl.com.
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