B Juiced fresh-pressed juice bar slated to open in Ferguson in spring 2023
B Juiced, a cold-pressed juice bar, will open at 605 S. Florissant Road in Ferguson this spring, as reported by St. Louis Magazine. The mission of the business is to “create healthier communities one juice at a time.”
A lifelong resident of North County, founder and health coach Brandace Johnson has a heart for making nutritious food accessible to her community and others like it. After contracting Covid-19 in the early days of the pandemic, she experienced firsthand the effects of living in a food desert. During her recovery, she tried to find a juice bar that offered delivery only to learn that none delivered to her zip code. This experience motivated her to launch B Juiced in and for her community. She worked with a holistic nutritionist to create all-organic, raw juices that offer a variety of health benefits such as aiding digestion, boosting immunity and increasing energy.
Alongside her friend and business partner Jada Huffman, Johnson first opened the business as a mobile juice bar at the Ferguson Farmers’ Market and events around North County. B Juiced quickly gained popularity. From the beginning, Johnson wanted to open a brick-and-mortar location but felt it was out of reach. Her dream became a reality thanks to the UMSL Accelerate program, which is designed to support underserved entrepreneurs. Out of over 200 applicants, Johnson was one of 14 selected to present a Shark Tank-style pitch and one of only six who received a $50,000 grant in late 2022. “That is a moment I will never forget,” she said. “I’m so grateful, thankful, surprised; it’s a great opportunity.”
At 1,000 square feet, B Juiced will be a relaxing, contemporary space featuring the colors of the brand: black and white with some orange and green mixed in. There will be seating for about 15 to 20 people so the community can sit back and enjoy fresh-pressed juices as well as some food items like smoothie bowls, waffles, toasts, salads and wraps. A rotating selection of juices will be offered each week. Johnson said the most popular juice – bImmune with yellow bell pepper, turmeric, ginger, lemon, coconut water and pineapple – will be available every week. Other popular juices include bYou with kale, pineapple, apple, lemon, mint and fennel; and bRestored with spinach, apple, cucumber, fennel, basil and lemon.
B Juiced will be open at 7 a.m. Monday to Saturday with a closing time to be determined later. In the meantime, Johnson plans to sell at the Ferguson Winter Market, and the juices are available on the website with an option to pick up at the Ferguson market or have it delivered. “Everyone should have the same access to nutrient-rich foods, so that’s why we are opening a location,” she said.
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