Boardwalk Waffles & Ice Cream headed to Maplewood


Laurie and Eric Moore are bringing East Coast sweets to Maplewood. As reported by 40 South News, Boardwalk Waffles & Ice Cream is expected to open in the former I Scream Cakeslocation at 7326B Manchester Road on Nov. 1.

When the space became available, Eric Moore, a native of The Garden State, saw an opportunity to bring a piece of his childhood to Missouri. “We weren’t planning on opening a shop like this,” Moore said. “Things just happened.”

Customers choose up to four flavors that are pressed between two house-made Belgian waffles, cut into triangles and dusted with powdered sugar. “These sandwiches were a staple growing up on the East Coast, but we’re going to take the idea even further,” Moore said. “I want our product to represent Missouri.” To that end, Moore plans to source its 16 flavors of ice cream from Webster Groves ice cream shop, Serendipity. They will also offer waffles in rotating, seasonal flavors.

Boardwalk Waffles & Ice Cream plans to turn out ice cream sandwiches from 11 a.m. to 9 p.m. on weekdays and 11 a.m. to midnight on weekends.