seltzerland photo courtesy seltzerland

Sample over 30 hard seltzers at Seltzerland this Saturday in St. Louis

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Seltzerland will make its way to St. Louis for the first time on Saturday, June 12, at the Highlands Golf & Tennis Club at 5163 Clayton Ave. in Forest Park.The nationally touring festival invites hard seltzer lovers to walk from hole to hole while sampling seltzers from brands like White Claw, Mike’s Hard Lemonade, Vizzy, Playamar and more. 


Cannonball Productions launched Seltzerland in 2020 as a way for people to try different hard seltzer brands without having to buy an entire case. It also gave attendees a chance to spend time socializing outdoors in a safe, socially distanced environment.  


“So many people were looking for outlets last year, and being able to be out on your boat or out in the grass or out on a porch having a hard seltzer in your cooler was just an easy way to do it,” said Kate Levenstien, CEO and founder of Cannonball Productions.  


Along with getting to try over 30 seltzers, attendees can experience immersive activities, like Playamar’s tequila-inspired oasis. Hang out at the wraparound bar or snap photos on a giant swing. Ice pops, music and beach-themed swag like sun hats and bandanas are also provided.  


“It’s all across the board. It could be anything from a local brewery or a local seltzery serving out of a 10-by-10 tent with the owner there, or it could be these larger experiences,” Levenstien said.  


Liquor brands will also take part in the celebration. Top off your seltzer with a shot of liquor or take home a mini bottle from the mixology stations provided by 99, Fireball, Sheepdog and Dr. McGillicuddy’s. 


After hosting many festivals during the last year, Seltzerland has their safety measures down to a science. Attendees sign up for scheduled time slots called “tee times” in groups of 20 or less to help maintain social distancing. Sanitation stations will be provided at every booth, and all vendors and staff will wear masks. 


“There’s tons of space to explore, and people don’t crowd each other as a result. The timed entry really helps with keeping that flow maintained throughout the entire event,” Levenstien said.  


A general admission ticket gets you over 30 hard seltzer samples with food available for purchase. The VIP ticket adds on a specialty cocktail, a full can of seltzer and complimentary food, including a hot breakfast box by Hormel Black Label. Tickets are available online. Use the code SAUCE20 for 20% off.







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